They Live is a 1988 American science fiction film written and directed by John Carpenter (Halloween; The Fog; The Thing). The film stars Roddy Piper, Keith David, and Meg Foster. It follows a nameless drifter referred to as “Nada”, who discovers the ruling class are in fact aliens concealing their appearance and manipulating people to spend money, breed and accept the status quo with subliminal messages in mass media. Many consider it the defining film commentating on Reagan-era consumerism and corporate greed.
Unemployed drifter, Nada (wrestling star, “Rowdy” Roddy Piper, Hell Comes to Frogtown) lives in 1980’s America, a place where free-thinking is discouraged and those outside the system are forced to make ends meet however they can. After taking a job as a casual labourer on a building site, he befriends the similarly disaffected Frank Armitage (Keith David; The Thing; Pitch Black
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